You Were Never Meant to Blend In.

Luxury branding meets radical authenticity. We help purpose-driven rebels build unforgettable brands with AI-driven clarity and creative edge.

Projects

Selected Works | Branding, Copywriting, and Creative Strategy

  • A logo image of the Vine Witch, a moon corkscrew.

    The Vine Witch | Mystical Brand Identity, Astrology, and Digital Strategy

    The Vine Witch fuses mystical brand identity with astrology, tarot, and digital strategy to create an unforgettable brand experience. This project focused on intuitive branding, spiritual storytelling, and holistic audience engagement—helping clients align their voice with their vision in an authentic, transformative way.

    Claim Your Power
  • A logo of a V in pinkkish, purplish flames

    Velvette | Sustainable Fashion Email Marketing and Brand Voice

    Velvette blends sustainable fashion with bold email marketing and disruptive brand voice development. Designed for a Gen Z audience, this project highlights ethical fashion branding that’s unapologetically stylish, rebellious, and rooted in authenticity—proving sustainability can set the trend.

    Join the Resistance
  • Logo for Willow & Fern Spa. Green gold and leaf text

    Willow & Fern Spa | Social Media Content and Branding for Wellness

    Willow & Fern Spa channels a boho-chic spirit into luxury wellness branding and social media content. This project crafted a cohesive, nature-inspired brand identity designed to attract wellness seekers, combining soft living, soulful storytelling, and strategic digital marketing for a holistic experience.

    Escape the Ordinary
  • Logo image of a quill & ink and content and copywriting

    Content & Copywriting | Editorial, Brand Voice, and Email Strategy

    This collection showcases my expertise in SEO content writing, brand voice development, editorial storytelling, and email marketing strategy. Each piece is crafted to drive engagement, inspire connection, and move audiences to action—with a strong focus on voice, clarity, and purpose.

    Words That Work Overtime
  • A man smiling in front of an open refrigerator, wearing a white shirt and a black beaded necklace. A man sitting in a sunlit field surrounded by butterflies, wearing a black shirt and looking upward with a peaceful expression.

    AI-Branded Photoshoots | Transforming Personal Branding with AI

    An AI-driven personal branding project turning casual photos into polished, story-driven visuals. This project demonstrates how technology and creativity can craft authentic, elevated brand identities.

    See The Glow Up

About Erin Ortiz

I'm Erin Ortiz—a strategist, storyteller, and brand witch (the good kind). I’ve spent years blending creativity with intuition, helping brands show up with voice, vision, and unapologetic personality. My portfolio reflects that evolution: from spiritual branding and immersive experiences to bold email campaigns and soulful storytelling.

I created Brand Arcadia as a space for purposeful design, smart strategy, and beautifully weird ideas. Whether I’m casting the right copy spell or building a brand from scratch, my work is rooted in helping people feel seen—and helping brands speak like they mean it.

This isn’t just creative work. It’s intentional alchemy.

Testimonials

Let’s Build Something Bold

You bring the vision. I’ll bring the strategy.
Whether you're launching a brand, refreshing your visuals, or leveling up with AI tools, let’s co-create something that actually hits.
This isn’t just a form—it’s your first step toward a brand with backbone.