Velvette | Sustainable Fashion Email Marketing and Brand Voice

Velvette is a sustainable fashion brand built to disrupt the dress code. Through bold storytelling and strategic email marketing, this project crafted a rebellious, authentic brand voice that speaks directly to the conscious Gen Z consumer.

🖼️⚡Campaign Visual | Velvette Brand Launch Poster

This brand launch poster introduced Velvette’s rebellious spirit, sustainable mission, and bold visual identity. Designed to capture attention online and in physical spaces, the piece encapsulates the brand’s fusion of edgy streetwear aesthetics and conscious fashion values.

✉️ Email Marketing Campaign | Building the Velvette Rebellion

Velvette’s email campaign wasn’t built to whisper—it was built to rally. This 5-part sequence fused rebellion with responsibility, launching a brand voice that challenged norms, built community, and made sustainability impossible to ignore.

Welcome to the Rebellion

📩 (Welcome Email)

This high-impact welcome email kicks off the Velvette journey with a bold brand statement. It sets the tone for the campaign by inviting subscribers to join a movement that’s unapologetic, edgy, and eco-conscious

Walk It Like You Green It

🌱 (New Drop/Product Announcement Email)

Spotlights Velvette’s newest drop—wildly bold, upcycled, organic streetwear designed to help rebels stand out and tread lightly on the planet.

You're Part of Something Bigger

🌍 (Community Connection Email)

Strengthens the emotional bond, celebrating each subscriber as part of a growing evolution in sustainable fashion with Velvette’s bold vision.

Runway Looks, Real World Impact

✨ (Social Proof and Mission Email)

Proves that Velvette's style isn’t just edgy — it’s built to last. This email ties fashion to real-world environmental impact with a strong stand against disposable trends.

Haute Without Harm

🔥 (Final Call/Last Nudge Email)

A final rallying cry blending style with conscience. Sparks urgency to act now: shop sustainably, live rebelliously, and never compromise on your values.

Want Emails That Actually Convert?

Velvette’s campaign wasn’t just stylish—it worked. Let’s build a bold, branded funnel that gets clicks and keeps your people coming back.